Marketing a Website
When you first opened your business, you had to advertise to let prospects know your business existed. If you’ve been in business for a while, you probably started off by running some print ads and taking your space in the local yellow pages. It took a while, but you started to generate some new customers and eventually began earning repeat customers and referrals. Websites work in the same way. Unless you invest in marketing a website, it probably will not receive many visits.
Until the last five to ten years, getting your business online was simple. You hired one person to design, write and market a website. Unfortunately for businesses on a small budget, that is no longer the case. In order to keep up with or beat your competitors, you must develop a healthy site, promote it and continue to promote it. Right now, the best way for most businesses to generate leads is by optimizing their website to be picked up by search engines organically. This process is called Search Engine Optimization (aka: “SEO”).
What is SEO?
SEO is a combination of efforts, including (but not limited to):
- Content – Well Written Content with Rich Keywords
- Design – Well Structured Website Design & Proper Coding
- Images – with Alt-Tags on Every Web Page
- Backlinks – Generating High-Quality Backlinks
- Social Media – Management & Engagement
Generate more traffic to your website
Find out more about how you can increase your online traffic and more importanlty, SALES! Call PegDip Web Marketing, Inc today at 561-247-2605 or visit us online at PegDipWebMarketing.com. We only accept a limited number of clients, so reserve your spot today!